Myntra.com launches The Indian Fashion League!

While our favorite cricketers battle it out on the field to decide which city plays the best cricket, Myntra.com has unveiled an exciting new concept based on Fashion – the IFL (Indian Fashion League), to determine which city has the highest fashion quotient.

Starting on May 9, 2014, Myntra’s IFL is a 20-day bonanza that will enable shoppers to make their online shopping experience more intriguing and also win exciting prizes in the process. For shoppers, it’s no longer about simply purchasing garments online, but rather about making a style statement that dazzles viewers and gets them to promote and endorse trends from each of the eight cities. The city that has the most fashionable style quotient will be declared as the trendiest city in India.

To avail these interesting offers at Myntra.com, players will be required to vote for their favorite city in a competition that will follow a round robin phase, followed by the knockout stage, similar to popular cricketing formats. The team that will garner the maximum consumer participation through crowdsourcing of pictures and higher engagement will earn more points. The tournament winner will take home a brand new Hyundai i10 as the bumper prize.

The first-ever online Fashion League in Indian e-commerce history will require participants to do what they do best on social media, be the trendiest, coolest and most active members of the contest. The contest features eight city based teams sponsored by popular brands like ONLY, Vero Moda, Breakbounce, Roadster, Jack & Jones, Cherokee, John Players and The Vanca. The portal is also conducting a Street Style Face-off between the participating cities as their teams compete against each other.

Shoppers can log on to ifl.myntra.com to participate and win prizes that include shopping vouchers, latest iPhones, International holidays and more. Speaking on the campaign, Vikas Ahuja, Chief Marketing Officer, Myntra said, “Myntra.com has always been ahead of the curve with many industry firsts and IFL is the latest in a series of customer engagement initiatives. Through IFL, Myntra.com aims to make the world of fashion a unique and engaging experience, wherein shoppers can actively participate and define their city’s style statement and win exciting prizes in the bargain.”

Online shopping was never as fun and enjoyable earlier, and with IFL, online shopping will now be an enthralling experience for fashion lovers. Recently, Myntra.com concluded a first-of-its-kind premier online Treasure Hunt that was designed to have shoppers explore the exciting treasures that lay within the portal. The game was played over 2.5 lac times during the 24-hour duration and trended at #1 on Twitter in India and globally for 12 hours.