My FM launches its stations in Bikaner and Akola

My FM, the radio division of Dainik Bhaskar Group, went on air in Bikaner on March 20, 2017 and launched its last station, Akola, on March 23. Akola is the last station launch of the network bid during the Phase III auctions and was extravagantly celebrated. 

Commenting on the launch of Bikaner station, Harrish Bhatia, CEO, My FM, said, “By adding Bikaner we have expanded our network further in Rajasthan, we were already the largest network and continue to enjoy the same. With Akola, we complete our station launches acquired in the first batch of Phase III. With all the launches done, we are now the largest network of Chandigarh, Punjab and Haryana, Madhya Pradesh, Chhattisgarh, Rajasthan, Real Maharashtra, we have also strengthened our network in Gujarat with three stations in total now.” 

Speaking further, Bhatia added, “Being a strong customer-centric organisation, we are committed to providing unique and engaging content to our listeners across these cities.” 

Launched in 2006, My FM took a bottom-up approach and set up its network across 30 Tier 2 and 3 cities across seven states, building on the strong local understanding that Bhaskar Group had in these markets. True to its brand name, which signifies the emotional ownership and personalised approach of the station, My FM has established a network of 30 highly localised stations focusing on individual market preferences. My FM draws a keen focus on its brand philosophy of ‘Jiyo Dil Se’, forging an emotional connect with its listeners while continually creating offerings to suit local tastes.