"My City My History' makes a comeback on FOX History & Entertainment

FOX History & Entertainment in association with programme partner, INTACH has alunched the second season of its biggest nationwide school engagement programme, "My City My History'. Kiran Bedi, former IPS officer and social activist was present at the occasion to launch the initiative and extend her support. The initiative encourages school children to highlight the lesser known historical treasures of their respective cities and in the process discover multiple aspects of their rich heritage.

Speaking about the initiative, Keertan Adyanthaya, Managing Director, FOX International Channels and National Geographic Channel Network India said, "My City My History in its first year received a over whelming response from children, their parents and school teachers. The initiative inspired young minds to showcase the heritage of their respective cities and become more responsible towards the historical treasures of our country. With the same objective, we are pleased to announce the second season of our biggest nationwide school engagement programme which promises to be bigger and better."

After a successful season one, the initiative in its second avatar promises to be bigger and better. "My City My History' will reach out to over 10 lakh children from all 28 states in India covering over 1000 schools. And that's not allĀ¦ The channel is launching the initiative in a phase wise approach wherein they will have 4 regional rounds and five national winners. The final national winners will get a once in a lifetime opportunity to represent their city and its history on FOX History & Entertainment. All participants will receive certificates of participation and merit based awards.

Extending support for the unique initiative, Kiran Bedi, retired India Police Service (IPS) officer and social activist said, "It is important for children of today's day and age to know more about the heritage behind some of the historical monuments in their cities and it is initiatives like this that stimulate their minds and inspire them to be at a constant learning curve. I would like to congratulate FOX History and Entertainment to launch such a unique initiative and wish them all the best for the second season."

To promote the initiative, the channel is organising heritage walks across all 28 states of India. In Delhi, the channel invited 30 school children from Columbus, Modern School (Barakhambah Road), Sanskriti and The Delhi Police School to witness the untold story of "Lodhi Garden' with INTACH Co-Convener, Delhi Chapter, Swapna Liddle. The walk covered the house the tombs of the Sayyid and Lodi dynasty, Lodi Garden.

Media
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media