MPG bags global media duties for Temasek Holdings

MPG Media Contacts Singapore, the flagship brands of Havas Media, have won the global media planning and buying duties of investment company Temasek Holdings.

 

The agencies won the business after a closed door pitch with incumbent OMD.

 

MPG Media Contacts currently handle the regional media business of one of Temasek’s portfolio company in Singapore – DBS Bank. The agency’s experience on DBS business in particular and financial category in general played an important role in this appointment.

 

Melvin Lim, CEO of Havas Media Singapore said: "We are elated to be given the opportunity to manage the strategic media services of Temasek Holdings and, by extension, to propagate the success of one of our globally renowned national wealth management organisations. We found a common ground to synergistically contribute to Temasek's marketing outreach goals because of the deep-set experience we already have in the financial and business sectors.”

 

Melvin attributed the win to “a team which understands the media consumption from the person-on-the-street up to the upper strata, captains of industries.  “We demonstrated our ability to apply our strategies to good effect for Temasek."

 

Incorporated in 1974 and based in Singapore Temasek is supported by 11 affiliates and offices in Asia and Latin America and owns a S$198 billion portfolio as at 31 March 2012, concentrated principally in Singapore, Asia and growth markets.