Monisha Mitra joins Primesite as GM

Primesite, Mudra MAX's out-of-home solutions unit has appointed Monisha Mitra as General Manager. Prior to this appointment, she was with Kinetic, GroupM as its Head ' Strategy & Planning.

Announcing the appointment, Mandeep Malhotra, Sr. VP said "I am thrilled to have Monisha on board as the General Manager of Primesite. Her experience and professional capability will surely help us deliver superior OOH planning solutions to our clients. I am confident of her capability of taking Primesite to the next level of professional excellence."

An MBA from Symbiosis and BA ' Eng Hons from Fergusson College, Monisha has over 14 years of experience. She began her career with Trikaya Grey and then moved to Pratibha Advertising as Sr. Account Executive. In 2000, she subsequently joined Percept and later moved to hungama.com as Promotion Heads before heading to the Gulf. Some of the notable clients she has worked on include Arrow, MTR, Ruf&Tuf, BPL, Airtel, Hero Honda, HTC, Tetra Pak etc. Monisha was also involved in noteworthy campaigns like Launch of AT&T in ROM, Gujarat and Goa, Launch of Airtel Magic among others. She is also a guest lecturer at Symbiosis Institute covering Advertising. Monisha enjoys Reading, Writing and listening to Music.