Maxus takes Alpenliebe's Magarmach on AIR

Maxus recently got the brand Alpenliebe noticed through a conventional but rather rarely used medium of All India Radio. Maxus got an AFP(Advertiser Funded Programme) for Alpenliebe titled " Lalach with Magarmach" which is aired across 45 stations of Primary All India Radio Channel and Vividh Bharti.

The concept was to tap those markets where TV penetration is low with some other medium, so what could be a better medium than AIR in rural markets Moreover, radio is also enjoyed as a mobile medium and is the

The initiative was thought about in helping the brand to reach out to non TV consumer markets in rural India where AIR is the only way of entertainment, establishing Alpenliebe with a higher Top Of Mind recall. | By Brabha Hegde [prabha(at)adgully.com]