Machdar Motorsports launches i1 Super Series; 9 Teams, 18 Drivers, 7 Cities, and a promise of unmatched sporting action

Motorsports management company, Machdar Motorsports, announced their maiden motor sporting venture, i1 Super Series. The i1 Super Series will symbolize the pinnacle of motor sports in India, and make everything about the sport BIGGER than ever before.

The i1 Super Series, based on the popular city based franchisee format, has 9 teams representing 9 different cities from our country. Each team will race with two cars, thus forming an 18-car grid. The team has to have one Indian and one International driver per car. The race will tour across 7 cities in Asia viz-New Delhi, Chennai, Abu Dhabi, Doha, Dubai, Kuala Lumpur and Pattaya.

Speaking on the occasion of the launch Anjana Reddy, promoter of the series said, "The i1super series will provide a platform for budding motor sports enthusiasts. The format is designed to club young upcoming Indian drivers with the best of international drivers, thus enabling the development of Indian motor sport talent".

Machdar Motorsports released the proposed race calendar for the season, which will begin on December 18th 2011 at Delhi and culminate in the final race on February 25th 2011.

"Each weekend would consist of one qualifying session and 2 races in sprint format, Total of 14 races would make up the first season of the i1 Super Car Championship. The drivers will be competing for the title and a total prize money of $2 million USD", Said Darshan M, CEO of i1 Super series

The car being used is an open top purpose built sports car that can accelerate from zero to hundred in 3 seconds and touch speeds of 250 kmph. Drivers can experience upto to 2.5 g force around corners. The prototype of the Car is expected to arrive by the end of this month.

Machdar motorsports claims to be in advanced discussions with potential team owners. It is believed that a few top industrialists, bollywood stars and cricket stars have already shown a keen interest to own the teams. "The 9 Franchisees are being sold at a base price of 5 Million USD and it is available only by invitation and not auction. We would officially announce the list of owners along with our broadcast partner in the coming weeks". said Ms Anjana Reddy, Director Machdar Motorsports.

"Asia has now become the global focus for motorsports, now with F1 Asia bound, I am thrilled that the i1 super series championship proposes to tour Asia, which will be organized under the aegis of FIA conforming to their rules, regulations and guidelines. The Indian race segment will be organized by MMSC". said Vicky Chandhok, President of FMSCI and Vice President of MMSC.

"i1 Super Car Championship will be held under the aegis of FMSCI and FIA. We are going to only use FIA approved cars, race in FIA approved tracks and follow all FIA regulations and guidelines. We have begun the process of getting our race certified by FMSCI and FIA". Said Darshan M CEO of i1 Super Series.

i1 Super series promises to usher in a new era in Indian Motorsport.

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing