Luxor's Pilot signs Deepika Padukone as brand ambassador!

Luxor Writing Instruments – the leader in the Indian writing instruments industry, today announced Deepika Padukone as the brand ambassador for one of its most successful brand – Pilot, having variants such as Pilot Hi-tecpoint 05, Pilot Hi-tecpoint V7, V SIGN, Hi Techpoint V5 Grip and Frixion 07 Roller Ball. Deepika has been signed for two years and will be seen endorsing Pilot.

 

Announcing the new face of Pilot, Pooja Jain, Executive Director, Luxor Group, said, “We understand that young consumers today are very discerning of the brands they use. The brands have to match their aspirations, ambitions and personality. Deepika comes across as a go getter who has made it on her own, is confident of her choices and works hard to achieve what she desires from life. She rightly represents the youth who is passionate and seek excellence in their endeavors. Our association with her is the right fit with many common factors between Pilot and Deepika which appeal to the youth instantly. I am sure this alliance will emphasize the positioning of Pilot series as a choice of young achievers.”

 

Luxor range of writing instruments is exported to 110 countries worldwide thus we also wanted a face that would be internationally recognized” She added.

 

Pilot pioneered the fine art of writing by introducing path breaking products and evolved itself to be a leading brand in the Indian writing instruments market. Pilot symbolises a pathfinder and it offers a unique 3-dimple tip technology from Japan for precision writing. Micro-tip virtually changed the pen's market in India by creating a segment in itself. Pilot is still one of the oldest and largest selling pens in that segment.

 

Deepika Padukone would be seen in an aggressive multi-media campaign which will be created by Lowe Lintas. Speaking about the advertisement campaign, Mr. R. Balki, Chairman & Chief Creative Officer, Lowe Lintas, said, “Deepika is a confident person and represents the youth which is aware and determined. Her personality perfectly matches with Pilot and reflects the achievements of the young generation. The ad campaign for Pilot will keep this synchronicity in mind and will have a young feel.”