Khan brothers to campaign for Force Motors

Force Motors is a fully vertically integrated automobile company with expertise in design, development and manufacture the full spectrum of automotive components, aggregates and vehicles. Today, its range includes three wheelers, small commercial vehicles, multi utility and off road vehicles, light commercial vehicles and agricultural tractors. The goods carriers range starts from the sub one tonne category to 4 tonne category. And the passenger vehicles range stretches from 3 seaters to 32 seater buses.

Commenting on the strategy for the new campaign, Pankaj Arora, Executive Director Mumbai & Pune, Triton Communications says, "Given the marketing challenge, we chose to adopt a "Sandwich Strategy'. The task was to position both the Trump 15 and Trump 40 which have a capacity to carry loads from 790 kg to 1100 kg respectively as a range that is tough, rugged and stylish. Also Force Motors has a heritage of making vehicles that are strong, reliable and fuel efficient. We needed to communicate this range in a simple interesting and memorable manner"

Commenting on the creative idea Renton D'Sousa National Creative Director, Triton Communications says, "The most potent, rugged duo in filmdom with mass-market appeal was used to mirror that most powered rugged cross-country duo in the mass goods carrier segment. How the Trump duo overcomes all adversity, is exactly the awe that this product generates amongst non-Trump truckers. The commercial was pre-tested amongst the TG and has received rave reviews and advance enquiries."