KESH KING Reinforces Its Leadership Position as The King Of Ayurveda

Kesh King, the leading ayurvedic hair care brand from the house of Emami, launches its “New Brand Film” reinforcing its leadership in the ayurvedic hair care market in India. Positioning the brand as the “King of Ayurveda”, the new film re-emphasizes on the strong ayurvedic heritage of the new and improved formulation of Kesh King.

Directed by noted ad film maker and film director Pradeep Sarkar, the film focuses on how the new and improved Kesh King is prepared, using 21 rare ayurvedic herbs such as Bhringaraj, Amla, Neem, Haritaki, Nagkeshar, JapaPushpaetc which are authentically procured from their original sources and blended together by using the authentic “Tel Pak Vidhi” technique as prescribed in ancient ayurvedic texts by the ayurvedacharyas for ages. The creative magic touch of Pradeep Sarkar takes through a time travel where the viewers can actually sense the purity of nature and ancient Ayurveda in this film.

Kesh King is the trusted solution for hair problems by millions of users across India making it the King of Ayurveda. Targeted towards both men and women in the age group of 25- 45 years who lead a very busy life burdened with their hosts of responsibilities that leaves very little time to take care of themselves, Kesh King comes as the trusted and in-depth solution to their various hair issues like hair fall, dry & brittle hair, dandruff, weak hair and split ends. The film showcases how the brand has touched the lives of many across India and boosted their confidence by providing effective solution to their nagging hair woes.

Speaking about the new brand film launch, Ms. Priti A. Sureka, Director, Emami Limited said, “Kesh King as a brand has been growing over the past two years since its acquisition and Kesh King Oil is the market leader with a market share of 34% in the total ayurvedic oil market of India which is around Rs 725 cr. We have made extensive product & packaging improvements to give the consumers superior experience & benefits of the brand. Our new film has been made to reinforce our leadership in ayurvedic hair care solutions based on rigorous ayurvedic processes & precious ayurvedic herbs providing guaranteed solution to millions of consumers. With the new tagline “Ayurvedka king - Kesh King”, we aim to underline the brand’s leadership in its category.”

The Kesh King portfolio comprises of ayurvedic oil, ayurvedic shampoo & conditioner and ayurvedic capsules.

The new “AyurvedKa King – Kesh King” film featuring the brand ambassador Juhi Chawla is going to be on air from this month across channels nationally.