Johnson Tiles Partners' with Gujarat Lions Cricket Team for IPL Season 9

 As part of its marketing strategy to constantly innovate to connect with its consumers H&R Johnson (India), India’s leading integrated lifestyle solution provider today announced its association through its flagship brand “Johnson Tiles” with the “Gujarat Lions” IPL cricket team as associate sponsors for IPL season 9.

Commenting on this association Mr. Joydeep Mukherjee, Executive Director & CEO, H&R Johnson said, “We are thrilled to partner with Gujarat Lions, both making our IPL debut together in 2016. We at H&R Johnson have been constantly exploring various alternative platforms to connect with Indian consumers. In today’s fast changing consumer preference, an association with a leading Sports like IPL helps brands to build lasting emotional bonds with consumers. Cricket as a sport transcends geography, age and gender in India. With Gujarat being amongst the most progressive states in the country and an important hub for the tile industry we are delighted to partner with Gujarat Lions for Johnson Tiles. With a  very strong player line up, we are sure Gujarat Lions will do well & wish the team all the best for a highly successful inaugural IPL season”.

Mr. Keshav Bansal, Director, Intex Technologies & Owner, Gujarat Lions said, “We would like to welcome Johnson Tiles as one of the official brand partners of Gujarat Lions. Both these brands have a strong culture of leadership, innovation and consumer focus, which resonate very well with the spirit of Gujarat Lions. We believe that this is the beginning of a long and fruitful partnership between Gujarat Lions and H&R Johnson.”
Led by IPL’s most talismanic batsman & leading run scorer within IPL, Captain Suresh Raina, and with a match winning team comprising Ravindra Jadeja, Brendon McCullum, James Faulkner, Dwayne Bravo, Aaron Finch, Dale Steyn and Dwayne Smith to name a few,  Gujarat Lions play their first match on April 11th in Mohali.

Through this partnership Johnson Tiles will get visibility on the player’s apparel. This association will also be supported with some promotional initiatives that would be run by H&R Johnson.