IIFA unveils fresh star-studded look for its 13th edition of Awards

The International Indian Film Academy (IIFA) revealed a fresh, completely new look for the IIFA Awards being held in Singapore, this June. Shahid Kapoor will host the prestigious Awards presentation ceremony and superstar-choreographer, Prabhu Deva will choreograph the spectacular that enjoys a phenomenal viewership of almost 800 million over more than a 100 countries.

 

As we get closer to the 13th IIFA Awards, the International Indian Film Academy (IIFA) also announced a stellar list of performers today, promising to leave audiences mesmerized in the Lion City of Singapore. The A-list Performers line up of Sonakshi Sinha, Shahid Kapoor, Bipasha Basu and Prabhu Deva were unveiled today in Mumbai, as the actors graced a media gathering to announce the Videocon IIFA Weekend.

 

Pradeep Dhoot, Director - Videocon Group says “Videocon and IIFA share a common vision to showcase India across the globe. Videocon is a household name and India’s No. 1 brand of Consumer Electronics and Home Appliance that is driven by the philosophy of innovation and customer centricity. Our brand is trusted by millions on our ability to improve their quality of life, through our wide range of products and highly-efficient customer service. Videocon is delighted to be associated with the Videocon IIFA Weekend for the fourth year in succession."

 

Nitin Vaidya, Business Head, Hindi Channels, STAR India said, "For years, STAR Plus and IIFA have showcased Indian cinema across the global stage. It is with great pride that we announce bringing the Awards to Singapore. There's a genuine appreciation and huge following for Indian cinema in Singapore and this is complemented by the large Indian-origin population in the city state. We look forward to another magnificent event this year with IIFA 2012."

 

Actor, Shahid Kapoor is set to win the hearts of over 800 million viewers across the world as he hosts his first IIFA Awards, in June. Shahid has previously performed at IIFA in Singapore (2004) and Amsterdam (2005). The actor will also be seen performing at the Awards night.

 

13th IIFA Awards host and actor, Shahid Kapoor said, “I am extremely excited about the IIFAs this year especially because it is my first time hosting this global event. It is always wonderful to be part of this grand celebration, it reassures the reach of Indian Cinema and I could not be more thrilled to represent our film fraternity.”

 

Friend of IIFA, actor Anil Kapoor, expressed, “IIFA over the years has become one of the most iconic platforms that the world respects and the entire fraternity looks forward to, as the magic unfold year on year. It has been an incredible experience and a great journey with IIFA; we look forward to giving our fans in Singapore the opportunity to witness one of the finest celebrations of Indian Cinema.”   

 

Speaking on the association, Rohit Nandan, IAS, CMD - Air India said, "Air India is proud to be the official travel partner of the 13th IIFA Awards which is also known as the Oscars of Bollywood, scheduled to be held in Singapore during June 7th-9th, 2012. Our film industry actors are our cultural ambassadors and we, the national carrier, do take genuine pride in flying them to the Lion City of Singapore. We are also pleased to recall Air India’s first association with IIFA way back in 2000 in its inaugural edition."

 

Friend of IIFA, actor Sonakshi Sinha said, “The IIFA stage is an exhilarating platform for any performer and Singapore is going to be truly exciting, with millions of screaming fans in attendance. It is a great opportunity for me personally to represent Indian Cinema on such a global scale. I am sure that the IIFAs this year will rock too!”

 

 

The Videocon IIFA Weekend celebrations, presented by Videocon and organized by Wizcraft International Entertainment, will see prominent members of the Indian film industry in Singapore for the three-day weekend. The weekend will feature various film briefings, the IIFA World Premiere of  PVR’s SHANGHAI, directed by Dibakar Banerjee, featuring Kalki, Emraan Hashmi and Abhay Deol, IIFA Rocks - a fashion and music extravaganza, culminating with the night of nights, the IIFA Awards presentation ceremony.

 

“It is heartening to the growth IIFA has witnessed in the past 12 years of its existence and the impact it has had on the minds and hearts of people across the globe. We are committed to providing the best in entertainment to our audiences and IIFA Singapore will reiterate our vision of bringing together for the grandest celebration of Indian Cinema.” added Wiz Sabbas Joseph - Director, Wizcraft International Entertainment Ltd.