IAMAI to host the first "AppFest" in India

AppFest 2012 will be held from December 13 – 15, 2012 at the HICC, Hyderabad. Organised by the Internet & Mobile Association of India (IAMAI), the AppFest 2012 seeks to provide an environment for developers and entrepreneurs to come together on a platform and leverage the enormous opportunity to move towards an ‘Apps Economy’. In India, given the strong base of mobile users, rapidly growing base of Internet users, availability of innovative minds and depth of resource pool, the opportunity can be enormous.

AppFest 2012 will be the first step towards realization of this opportunity, and hopes to foster an environment where businesses, developers, platforms and networks are incentivized for their efforts. It is important that the first person and the last person in the value chain, - the innovators/developers/entrepreneurs, are amply rewarded.

Spread over three days, the AppFest 2012 will have three tracks, namely, Talkathon, Hackathon and Challengathon. Developers would be able to share ideas on technology, revenue models and current opportunities with each other. It will also provide an opportunity to participants to compete and create on spot customized solutions for brands present and immediate opportunity to work with them on larger projects.  Besides Industry experts will also speak on a range of topics, sharing their first hand experience and case studies to showcase how apps have and can change the world.

With AppFest 2012, IAMAI is all set to create the first of its kind annual property for all stakeholders in the apps economy in India.