i-mint ties-up with new marketing agencies to accelerate its growth
The Mudra Group has been appointed to drive i-mint's ATL (above the line) advertisements. Additionally, Rediffusion-Wunderman providing total integrated marketing solutions in India and Asia Pacific regions, has been appointed for i-mint's BTL (below the line) advertisement push. Dentsu, offering optimized solutions and strategies for the planning and implementation of marketing communication strategies, has been appointed as i-mint's media agency.
These agencies will together develop creative solutions for i-mint by leveraging the full spectrum of their marketing and advertising capabilities.
"We are very excited to be working with Mudra, Wunderman and Dentsu. This association represents a positive step for the company towards increasing its brand awareness amongst its audience," commented Vijay Bobba, MD and CEO, i-mint "Their leadership in specific domains will be a tremendous asset to us to engage our customers better."
Share
Facebook
YouTube
Tweet
Twitter
LinkedIn