HomeShop18 launches insurance schemes from Tata AIG

HomeShop18, started by the Network 18 group has recently launched new insurance schemes from Tata AIG General Insurance Company Limited (Tata AIG), a leading general insurance player in India. Under this arrangement, HomeShop18 customers can choose Tata AIG's Individual Accident and Sickness Hospital Cash (IASHC) insurance plan.

Commenting on the new launch, Sundeep Malhotra, CEO, HomeShop18, said, "Our strategy to get into retail of services has borne fruit as viewers have shown encouraging response to this concept. Introduction of new schemes from other leading players in the market will only make the category more robust and give interesting buying options to the viewers. There is a latent gap in the tier 2 & 3 markets on the basic understanding that is required to buy sensible insurance policies which we have tried to fill in. Tata AIG is an ideal partner, as they have done pioneering work promoting Insurance products through various direct to customer channels in the Indian Market. Our endeavor is to partner with the best and communicate the benefits of insurance in the most effective manner to our target audiences, thereby making it easier for them to make a sound buying decision"

The first show was aired on July 26th and received a phenomenal response with thousands of calls from viewers across India.

Gaurav D. Garg, CEO and Managing Director, Tata AIG General Insurance Company Limited, said, "In an age where conventional communication platforms are getting increasingly cluttered, one has to constantly find newer ways to reach out to the target audiences. HomeShop18's refreshingly simple way of communicating the product benefits coupled with a great reach made us join hands with them. We got an overwhelming response from hundreds of callers the very first day which speaks a lot about the reach the channel has. We are encouraged to introduce more products on HomeShop18."