Hoichoi to premier Posto even before it airs on TV
Hoichoi, the world’s largest digital Bengali entertainment content platform, announced today it has acquired exclusive digital rights of Posto, the most successful Bengali feature film of 2017. Posto will be the first Bengali movie ever to receive, on Hoichoi, a world digital premier before a satellite TV premiere, and will start streaming from November 24.
This path-breaking initiative from Hoichoi will provide Bengali movie makers a robust additional pipeline of movie loving Bengali diaspora across the world, for whom this comes as extremely welcome news, as they have so far had to remain deprived of many Bengali movies because most have a weak or no international theatrical release.
Hoichoi has already created huge buzz in the Bengali entertainment industry with the launch of a slew of engaging Original web series and shorts, and the acquisition of the Shiboprosad Mukherjee and Nandita Roy directorial venture Posto is set to further disrupt the industry.
Mahendra Soni, Co-Founder, SVF & Hoichoi said, ““Continuing with our content-first strategy, we are delighted to have acquired the exclusive digital rights to the super-hit film Posto. What adds to our delight is that it is with this, the most successful film of 2017 so far, that Hoichoi will not only delight the Bengali diaspora across the world, but will help the Bengali Film industry to overcome the challenges and limitations of international theatrical releases and take their forthcoming movies to a massive global audience of Bengali movie lovers worldwide.”
Posto, which grossed more than Rs. 5 crores within 4 weeks of the release, received critical acclaim from the film fraternity. Posto, portrayed by Arghya Basu Roy, is a little boy raised by his grandparents (Soumitra Chatterjee and Lily Chakraboty) in Shantiniketan, a small town in Birbhum district, West Bengal. Posto’s parents (Jisshu Sengupta and Mimi Chakraborty) who are settled 200 kms away in Kolkata, visit their son only on weekends.
Trouble erupts when Posto’s father gets a new job offer outside India and plans to take Posto along with him. Posto’s grandparents are against the decision and the argument finally drags the kid into the courtroom.
Shiboprosad Mukherjee, Director of Posto said, “It gives me great pleasure to announce that Posto will be exclusively available on Hoichoi, which has become the one-stop destination for people looking for great Bengali entertainment content. Any director would want his creation to be seen and liked by as many people as possible, and Hoichoi will enable my film Posto to do just that!”