GUCCI to break new ground; First Global integrated campaign to air on CNN

CNN International has announced that Gucci is bringing its first ever international fashion and accessory television advertising campaign exclusively to the network this month. CNN Style 2014 theme week airs daily in ‘CNN NewsCenter’ at 1700 IST.

The television executions will form part of an integrated drive that will see the luxury brand sponsor a CNN Style 2014 theme week on CNN International, in the network’s ‘CNN NewsCenter’, alongside commercial vignettes, and sponsorship of a special section on CNN.com, www.cnn.com/style.

The integrated campaign, which will begin this week across Asia Pacific, Europe, the Middle East, Africa, and the USA, will also feature online executions running on both CNN.com and CNN Money.

William Hsu, VP News Advertising Sales, CNN International Asia Pacific said: “We are delighted that Gucci has chosen to CNN for its first ever fashion and accessory global television advertising campaign. Gucci joins an expanding portfolio of luxury brands across our platforms, underlining the strength of our commercial proposition, which includes a ubiquitous international reach, as well as an upscale audience that perfectly matches its target group.”

Robert Triefus, Gucci's Chief Marketing Officer, commented: "This is a strategic opportunity to present our highly successful Bamboo Confidential integrated campaign across platforms and regions through CNN International's unique network in the all-important holiday season month of December. It will be the first time we have used television in this way, and CNN International's reach will ensure that this campaign will be extremely effective and efficient."