GoaFest-Day 3: Knowledge Seminar VI

John Hegarty, Chairman & Worldwide Creative Director, BBH

Super Bowl to Super Social

Brands move up and brands move down, constantly.

Consumer is in control. However consumer has always been in control but what they can do now is switch you off.

The power of fame in a digital world is important. 

A brand is made not just by people who buy it but also by who now of it.

Brands have to ask themselves, do they want to be brand leaders or brand followers? 

Communication processes in the industry should offer choices

Entertainment is important aspect to have in advertisements

Do something bold in one medium and it will be picked up by something else