GAS partners with Honda Motorcycle and Scooter India Pvt. Ltd.

Extending their international association to India, premium Italian denim brand GAS partnered with Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) for Revfest where 5 new motorcycles including Honda’s flagship “Make in India” model CBR 650F unleashed the next revolution in fun motorcycling in India. This was a simultaneous launch on the 4th of August across 3 cities, Delhi, Mumbai and Bangalore with GAS as the official style partner for the hosted fashion shows to showcase their Autumn/Winter 2015-16 collection. The Delhi edition, held at the Pragati Maidan, saw Bollywood superstar Akshay Kumar and Taapsee Pannu at the event.

The association of GAS with Honda dates back to more than 15 years, where GAS has been the exclusive fashion sponsor of the Honda MotoGP teams alongside champions such as Mick Doohan, Valentino Rossi, Nicky Hayden and Dovizioso. Marc Marquez, the Honda rider and global brand ambassador for GAS, has been the MotoGP champion for 2013 and 2014 and the youngest MotoGP champion.

GAS is a premium aspirational denim lifestyle brand addressing both men and women. The element around which quality products revolve, products that meet the needs of the intelligent, aware, international, cosmopolitan consumer. Contemporary clothing that goes beyond the fashions of the moment to express the wearer’s individuality on all occasions.

The brand has been present in India since 2007. In India GAS has partnered with Reliance Brands Limited (part of Reliance Industries Group). The distribution network comprises 65 points of sale, including Flagship Stores in Delhi and Mumbai. Gas is also sold through third party e commerce platforms such as Myntra, Jabong , Amazon and Flipkart.

“I am excited about this opportunity, which combines several elements that are particularly close to my heart. It is truly thrilling to showcase our collection in a prestigious context in a country that is fascinating, full of history and has a bright future, and in collaboration with a global giant with whom we share a long history of success,” said Claudio Grotto, Founder and President, Grotto S.p.a., GAS’ parent company.

This launch partnership between GAS and Honda is just the first step to a long term relationship in India. GAS will retail a special limited edition capsule of GAS – Honda motorbiking clothing and accessories at the top 14 select Honda flagship stores. All GAS stand-alone stores will also have a dedicated showcase area to display the limited edition Honda-GAS biking capsule collection.

Commenting on this launch, Keita Muramatsu, President and CEO, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) said, “Honda’s association with GAS goes back a long way and across several geographies. There is an emotional relationship between a rider and his bike. So also with his clothing gear. We are delighted to bring this magic to India.”