Fastrack pays tribute to the way the youth live their lives

The youth today live their lives in packs of distinct individuals, defined by their interests and personalities. They boldly display their skills, quirks and even flaws, wearing their colours with pride - they are like the war painted warriors out there for the world to see.

In its latest outdoor campaign - Tribe, youth accessories brand Fastrack pays tribute to the way the youth live their lives today and showcases its latest collection of watches which derive inspiration from colours as well as Aztec, Grecian and geometric printed dials/ straps.

Sharing his thoughts on the campaign, Hemal Panchamia, Marketing Head, Fastrack, says, “In a hyper connected world, the youth aspire to belong to a collective while defining their individual selves in unique manner within their tribe. Fastrack’s latest outdoor campaign, Tribe, meets one’s eye with bold, attractive visuals that bring alive the design inspiration behind our latest collection of watches, while paying tribute to an important aspect of youth culture today.”

Shedding some insight on the campaign, Arun Iyer, Chief Creative Officer, Lowe Lintas, says, “To do absolute justice to the stunning tribal prints on the dials of these watches, we felt we should bring them alive in the most powerful way possible.”

In true Fastrack style, the campaign will hit billboards across the country today with bold, eye-catching visuals showcasing the exciting Tribe collection priced between INR 1795/- to INR 3295/-.