Facebook to share more user-info with advertisers

Well, it so happens that global social networking player ' Facebook ' has experienced immense growth since its launch on the web in February, 2004. Facebook was faced with direct competition from players like MySpace and Orkut. However, the brand has been successful in establishing itself as a major player in the social networking space and is actually going better than any other platform of this nature.

The success was, as is obvious, followed with advertiser interest and hence followed the display of advertisement on Facebook. Now, to offer more value to the advertisers, Facebook has revised its privacy policy and will offer more user information to the business bodies contributing towards revenue in form of paid display ads.

Facebook will be sharing more information about the performance of the ads posted by its advertisers. Facebook has been working towards introducing elements that would enhance its user-friendliness and expand the spectrum of user data it provides to the advertisers. This move will allow advertisers to gain access to conversion-tracking tools that will help them measure the efficacy and relevance of their ads.

The users who have made their profile completely public (allows anyone to see its content) will find their wall posts and news feeds being shown on search engines. Facebook has given a time frame of seven days to its users to offer feedback before this policy is implemented.