EMVIEs 2011: 118 case studies shortlisted, Mindshare tops the list
Madison has 13 entries in totality of which Madison Media Infinity has 9 shortlists and Madison Media Plus has 4 shortlists. Madison is followed by Mudra Max, MediaCom and MEC with 8, 7 and 5 shortlisted case studies respectively.
M&C Saatchi Direct & Digital Communications has two shortlisted entries while OMD, ZenithOptimedia India, JWT, Optima Advertising Pvt. Ltd, Interface Business Solutions (I) Pvt. Ltd., Omnicom Media Group, Group M- Dialogue Factory and Platinum Communications Pvt. Ltd. have one shortlisted entries each.
The case study presentations will be conducted across three days ' 16th, 17th and 18th of August at Weligkar Institute.
On 16th August the case studies will be presented under the following categories-
Best Media Strategy- Consumer Products
Best Media Strategy- Consumer Durables
Best Media Strategy- Services
Best Media Strategy- Media/Media Property
Best Media Research
Best Media Innovation- Ambient Media
Best Media Innovation- Events
On 17th August the case studies will be presented under the following categories-
Best Media Innovation- Digital (Search)
Best Media Innovation- Digital (Social Media)
Best Media Innovation- Digital (Mobile)
Best Media Innovation- Digital (Web)
Best Media Innovation- Print
Best Media Innovation- Radio
Best Media Innovation- Direct Marketing
On 18th August the case studies will be presented under the following categories-
Best Media Innovation- TV
Best Media Innovation- Out of Home
Best Media Innovation- Cinema
Best Media Innovation- Branded/Scripted Content
Best Integrated Campaign. | By Prabha Hegde [prabha(at)adgully.com]
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