Eicher launches a short film to celebrate Drivers' Day
The nation is changing for the better, and so should our thinking. On Drivers' Day, Eicher takes the opportunity to undo age-old negative perceptions on truck drivers and bring to light who they really are 'unsung heroes-on-wheels'. The film presents a human side of them, while showcasing their role as being the backbone of our growing economy.
Marketing
MINUTES TO READ
Share
Facebook
YouTube
Tweet
Twitter
LinkedIn