EFFIE's 2011 invites creative minds to fight it out - the creative and effective way!

With the motive to recognize effectiveness in advertising, EFFIES, the annual event checks and judges the effectiveness of a campaign. The event has pushed up its scale higher and higher, year after year.

In the past, EFFIE's has seen highly creative and engaging presentations done by the who's who of the advertising fraternity. Lowe Lintas, Mudra Group, JWT, Draftfcb Ulka, Bates 141, McCann Erickson, Dentsu Communications, Grey India, Rediffussion Y & R , Publicis Ambience, Creativeland Asia, Contract Advertising to name a few.

With the event dates coming closer, jitters in the tummy and the creative wheels spinning constantly, it looks like the advertising fraternity is all set to fight it out, the creative and effective way! | By Ankita Tanna [ankita(at)adgully.com]