eBay India appoints Alok Agarwal as Director - Marketing

eBay India (www.ebay.in), India’s leading eCommerce Marketplace, today announced the appointment of Mr. Alok Agarwal as Director - Marketing, eBay India with immediate effect. In this role, Alok will be responsible for making eBay India the defacto destination for online shopping in the country and driving engagement with consumers across platforms.

Alok Agarwal, Director - Marketing, eBay India said, “Distribution in India is complex, and with more than a decade of healthy growth, demand & supply are even more widely dispersed. The conventional multi-tier distribution model will be hard-pressed to make demand and supply meet. With my new role at eBay India, I look forward to playing match-maker between brands, entrepreneurs & consumers”

On the announcement, Mr. Muralikrishnan B., Country Manager, eBay India, said, “We welcome Alok to the eBay India family. eBay & eCommerce  in India are at an inflection point and Alok's expertise in building Brands & marketing thought leadership would help for further enhance our growth trajectory in India and strengthen our position.”

Alok has been a veteran in the field of consumer & FMCG marketing across the Asia-Pacific region with successful stints at Mahindra, Unilever, Cadbury’s & Sara Lee. He is an alumnus of IIT Mumbai & IIM Bangalore. Alok’s favorite online shopping purchase is a book.