Dr. Sushil Motwani joins Draftfcb+Ulka as Business Head of healthcare division

The healthcare arm of Draftfcb+ Ulka, India's fourth largest advertising agency has brought on board Dr. Sushil Motwani as Business Head.Draftfcb + Ulka has a strong record of strategy-focused brand building advertising that has helped build several iconic healthcare brands like Digene, Pediasure, Vicryl, Anacin, Brufen, etc. Sushil brings with him a medical background, combined with valuable 12 years' experience both in product management & agency, making him the ideal nominee with a good understanding of what pharma marketing companies actually need.

Sushil, in his earlier assignment, has steered many extensive communication programs with clients like Bayer Diabetes Care, Biogen Idec, Pfizer, Aristo, Novartis, Galderma & Lupin, working closely with the marketing teams to build successful, clutter-breaking campaigns addressing the doctor, sales force and the patients.

The healthcare division of Draftfcb + Ulka recently bagged the Astra Zeneca's Branded Generics business. AstraZeneca, an innovation driven organization is now aiming at inorganic growth by launching generic brands in the international markets. Sushil would be spearheading the agency's communication effort in this direction which would involve doctor communication developed in India for the international markets.

Draftfcb Ulka Healthcare has constantly invested in understanding doctor and patient behaviour, and has proprietary studies and tools to measure doctor adoption process and patient compliance issues. The agency recently completed a Digital Detailing experiment to study the receptivity of Indian doctors to digital format of detailing.