Discovery Travel & Living received good response on Living with a superstar

Discovery Travel & Living new series "Living With A Superstar ' Shah Rukh Khan" a 10 episode series on the unseen life of Shah Rukh Khan, premiered on Discovery Travel & Living on February 26th at 9 PM.

The series recorded higher viewership than all English Movies, including Star Movies and HBO even English Entertainment channels, including AXN and Star World and English News, including NDTV 24/7, Times Now, CNBC (CS,15+ SEC AB, 26th Feb, Friday, 21:00-21:29hrs, All India). Premiering on the Budget Day, it got more viewership than the 9 PM prime time news on all Hindi News, including Aajtak, Star News and English News channels (CS,Males15+ SEC AB, 26th Feb, Friday, 21:00-21:29hrs, All India).

Rahul Johri, Senior Vice President and General Manager, India, Discovery Networks Asia-Pacific, said, "Discovery Travel & Living new series Living With A Superstar- Shah Rukh Khan has emerged as India's No.1 English entertainment series."

For over a year, cameras shadowed Shah Rukh in India and across continents to present viewers his fascinating and enviable lifestyle. The series presents the viewers around the world with a complete view of his 24/7 living including family and vacation time; relationships with his kids, wife, sister and friends; entrepreneur spirit, filmmaking process; time management; brand appeal, fans' interaction, celebrations, IPL venture; global lifestyle, his castle Mannat and Shahrukhisms.

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment