Creating differentiation is the key to success: Anuj Raykan

The International Advertising Association (IAA), India Chapter’s Young Professionals (YP) presented by MTV hosted Anuj Rakyan yesterday.
 

Talking about the session, Anuj Rakyan said, “It was an engaging session and a great initiative by IAA. I had a fantastic time interacting with the young professionals, entrepreneurs and students and sharing insights from my journey."
 

He talked about the challenges faced in team building and how digital marketing is really about identifying the right target audience. He also emphasized on not investing in marketing activities that do not have a measurement matrix. 
 

Srinivasan Swamy, President, IAA India Chapter & Vice President Development, IAA Asia Pacific said, “We were delighted to host Anuj Rakyan. He brought fresh perspective on a brand that actually helped create a category in the country. The young professionals who attended had takeaways that they can now apply to their own businesses."
 

Janak Sarda, Jt. MD of Deshdoot Publications, said, "The way he described his brand was the most interesting and very engaging for all the YP members. These interactive sessions are now becoming a way for young people to learn from their peers in a business scenario that’s dynamic.”
 

In the past, the Young Professionals Interactive Session has hosted Sam Balsara, Managing Director, Madison World, Deepak Kapoor, Chairman, PwC India and Dr. George Watts, behavioral scientist and author.