CNN launches free app for Android phones Worldwide
"Android users are extremely discerning, and will accept nothing less than a first-rate app that showcases high quality, world-class content ' and enables them to share it," said Louis Gump, vice president of Mobile at CNN. "We built the CNN App with these desires specifically in mind, and are excited to offer the millions of Android phone users around the world with access to CNN's global reporting."
Available on Android powered phones running on platforms 2.1and above*, the CNN App showcases news of the day through text, audio and photos, live and on-demand video, and a direct gateway to CNN iReport, the network's participatory news community. By clicking on the menu button, users can seamlessly toggle between U.S. and International editions, each of which includes all of the features of the CNN App.
The CNN App features push-notification breaking news alerts, and a widget that allows a user to view the latest headlines from a variety of categories directly from the phone's home screen, without even opening the app.
Lexus is the exclusive launch sponsor for the CNN Android app in the United States, as part of a larger integrated media plan spanning CNN linear, online and mobile web platforms. Lexus' creative will feature the CT Hybrid model through slates displayed before video content on the app and through clickable banner ads linking users to their mobile-optimized website.
The CNN App for Android Phones is available for free on Android Market. For more information about the CNN App for Android, go to www.cnn.com/android.
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