Channel [v] FYI Youth Report 2010: Telling the story of young people

"FYI 2010 tells the story of young people, in their language and using their expressions", as quoted by the Sr. vice president- Quantum - Lead agency, FYI Youth Report 2010. Channel [v] announces the launch of FYI Youth Report 2010, a study commissioned by the channel to understand the youth better. Through this research, the channel provides marketers a medium to comprehend best the most dynamic element of our society, i.e. the youth and discover their ever evolving facets. FYI is the most organized and structured study, leading to significant research and findings about the youth.

The research comprised of around 5000 respondents, with 8 lakh internet ethnographies. FYI believes that there is no one youth and hence dwells on all the avatars of the youth. The study includes many variables such as gender, mainstream vs trendsetters as well as the various geographies to get a more holistic approach and cover all aspects of the youth.

Speaking on the launch, Prem Kamath, Executive Vice President and General Manager, STAR India Pvt. Ltd. added, "FYI Youth report 2010 is a Channel [v] initiative to demystify the largest and most profitable demographic of the country to brands. It is the most extensive guidebook of insights and trends of the Indian youth, which can be used by brands through its widespread findings. India's most comprehensive youth research will help brands dissect the youth and know exactly what makes them tick."

Nine touchpoints such as Entertainment, Relationships, Education & Career are analysed to completely understand the respondent's attitudes, behaviours and opinions. The FYI research is undertaken amongst the top 20 cities in India in the time period of the first quarter of Year 2010 targeting the age group of 16-19 SEC AB. In short, FYI Youth Report 2010 is a guidebook which demystifies the youth and offers insights across the key touch-points of the youth. It is the one stop for every source of information to the media fraternity & youth marketers.