Cbazaar names Law & Kenneth as its creative partner!

Law & Kenneth has been given the creative mandate for Cbazaar, one of India’s largest online ethnic wear  stores.  The media spend for the brand is pegged at  around  Rs. 10 crore.  The Chennai office of the agency will handle the business.

 

The agency will work towards building an integrated communication plan for the brand with a focus on the domestic and the overseas market. While the communications mix for the Indian market will primarily involve digital and print  advertising, the overseas market will see television and digital play a key role. 

 

Anbu Chezhian, Branch Director, Law & Kenneth India, says, "We are extremely delighted to be partnering Cbazaar and establishing a strong consumer connect in the e-tailing space. Cbazaar has been constantly innovating in product and consumer offerings and we will partner them in strengthening it further in the coming days”.