Brand Street India announces new event division in collaboration with ICW

Brand Street India a leading integrated marketing agency has recently joined hands with In Collaboration With (ICW) to form their event division. The division will be headed by the founder of ICW – Brijesh Parekh. It will cater to every event related needs of brands and provide clients value added services to their already existing list of deliverable.

Brijesh holds more than a decade of experience in brand strategy, event planning & entertainment, IP creation and live shows. He previously headed the events & intellectual properties for Carat Media and Percept from where he brings the wealth of digital and experiential marketing to the brand. Having conceptualized, planned and executed strategic and valuable experiential programs for some of the best brands in the industry, nationally and internationally, Brijesh is indeed a passionate professional who holds high integrity and leadership skills that will add utmost value to the new division.

Brand Street – ICW will explore new horizons in experiential marketing and would look forward to creating and building concepts towards IP and innovations for activations. With an extremely experienced and an all new professional team, the division will provide Value-added services to the company’s already existing clientele. ICW’s strong background in events in the retail sector, insurance, entertainment and pharma sector, will definitely aid BSI-ICW’s growth in other sectors as well.

Speaking about the collaboration, Surendra Singh, National Head, BSI said, “It is indeed a fantastic time for Brand Street India as it continues its rapid penetration into diversified services. In the past two years, BSI has recorded a top line growth of over 50%, and expanded its presence to 4 cities, and has handled programs throughout the length and breadth of India. Now with the collaboration with ICW, the company aims to ride an all new wave under the guidance of Mr. Brijesh Parekh.”

Commenting on the association, Mr. Brijesh Parekh, Founder ICW, added, “We are thrilled to join BSI in its endeavor to become a full service marketing agency. The sheer dynamism of BSI team will open up opportunities for us. Our values are well aligned and potentially combined entity will ensure that we become the most comprehensive experiential offering. We are very excited about this opportunity and the growth potential it offers. BSI and ICW will now start to align with an enviable spectrum of brands through this association. Our reputation in the events domain and their extensive experience in activation and film marketing, compliments our experiential offering. We as a group will create unique, disruptive and innovative projects for our clients"

The company aims to get featured amongst the Top 10 event agencies in India and bag few awards for their work within the next five years. They are even looking forward towards regional expansion after having introduced themselves to their untiringly exhausting list of clients.