BCCI wraps up Day 1 of e-auction at Rs 4,442 cr; all eyes on today’s bids
The first ever e-auction of media rights in Indian sports is going great guns. BCCI is conducting e-auctions for the media rights for India’s international and domestic matches. The bidding got underway at 2 pm yesterday (April 3, 2018) and concluded at 6 pm with a bid price of Rs 4,442 crore. The e-auction is set to resume today at 11 pm.
The e-auction commenced with the opening bid of Rs 4,176 crore. The bidding continued beyond the initial period of 30 minutes with the bid at Rs 4,201.20 crore. At 4 pm, the bid was at Rs 4,244.00 crore and at the close of day it had gone up to Rs 4,442 crore.
The media rights are for a five-year period from April 1, 2018 till March 31, 2023 and include three packages:
- Global Television Rights plus ROW Digital Rights Package.
- Indian Subcontinent Digital Rights Package.
- Global Consolidated Rights Package.
As reported earlier, Sony Pictures Networks India, Star India and Reliance Industries have been named eligible parties for bidding for all the 3 packages. As per media reports, Facebook, Google and YuppTV, which had also picked up the tender documents, stayed away from bidding for the media rights.
Also read:
BCCI media rights: Sony, Star, Reliance eligible to bid for all 3 packages
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