Askme amps up the fashion quotient with Lakme Fashion Week 2015

Askme, India’s leading disruptive consumer Internet platform today announced that the brand would associate as the official co-sponsor for Lakme Fashion Week SUMMER RESORT 2015, the biggest event in the fashion calendar. www.askmeonfashion.com is India’s first premium fashion destination which is being created not only by opinion leaders in fashion but with federated discussions, ideas and trends shared by common people. With features like swag alert and a dedicated forum space, we believe consumer is the news. Visual, topical, and trending features give every single user a reason to assume and ascertain ownership. It also allows upload of entire boutiques as well!

Askme has always strived to redefine the ordinary and ingenuity though its business model. ‘Askme on Fashion’ will also double up as a welcome stage for the budding designers to unveil their talent and bring fresh sense of styling for its consumers.

Commenting on the association, Manav Sethi, Group Head, Marketing and Digital Products, Askme said, “This is Askme’ s  first association with  Lakme Fashion Week and we look forward to the whole excitement around this alliance. We, at Askme, are insanely conscious about keeping up with the ever changing aspirations of our consumers as well as the experiential part of it. The most important thing is intimacy on a mass scale and we always aim to engage with today’s youth in most alluring way. Brand Askme resonates originality, fashion, style and attitude through its communities like ‘Askme on fashion’, which is about latest trends, wacky designs and to top it all, great advices in terms of content. ‘Askme on fashion’ is a living example of next generation ingenuity and customer centric approach"

Speaking on the occasion Saket Dhankar, Head of Fashion, IMG Reliance said, "This season marks 15 years of India's premier fashion trade platform, Lakmé Fashion Week. We are happy to have Askme on-board as the official partners. We have always been committed to digital, and in partnership with Askme, we will make our online content much richer.”

The Baap of all apps – Askme has also witnessed an enormous attraction of customers and with 10M apps within 7 months of its launch. Fashion being the key focus, the e-commerce giant has recently introduced wellness, travel, education and interior communities as well.
Askme is evolving as a “new age consumer internet brand” and has a wide portfolio of cutting edge consumer features (from local search, classifieds, Deals, Buy Now, Cal l Now) catering to lead generation of all kinds of SMEs.  These features are available on Apps, WAP, Voice, Social messaging, Telecos, Web, video platforms etc. works on the Business model of generating leads for SMEs and be e-marketplace for them across India and South East Asia.

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