Are you sure that your tissue paper is truly safe?' Asks Paseo in its latest Born Pure campaign

Most of us are ignorant about the kind of tissue papers we use, their purpose, their make and quality. In an attempt to educate consumers on the advantages of using the purest form of tissue, Paseo launches the ‘Born Pure’ campaign. Paseo understands the needs of the modern day consumer and offers a luxurious range of premium quality tissues that are soft and strong.

With the objective of familiarizing consumers with Paseo’s product benefits, the brand in its print campaign, has put forth 4 pertinent questions which will be released into media as 4 print ads. Each advertisement questions the knowledge of consumers on the nature, safety and sturdiness of the facial wipes that they currently use. The ad further answers each of these questions giving consumers an insight into the USPs of Paseo’s tissues and their superior quality. Paseo will support this campaign through an advertising heavy print plan, both Above the Line and Below the Line, in the coming months in select publications that reach out to the brand’s key audience. The top markets that Paseo will reach out to through this endeavor include top metros and mini metros.  This will be APP and Paseo’s first consumer and media communication campaign in India.

Resonating the brand’s personality, the campaign has been titled ‘Born Pure’ to focus on key benefits of Paseo’s product portfolio - 100% virgin fibre, free from harmful chemicals like optical brightening & softening agents. The campaign aims to create awareness and educate consumers about Paseo and introduce them to the new premium range of Paseo Born Pure Facial Tissues, a star product of their existing portfolio.

Commenting on the initiative, Mr. Sameer Jagtap, Country Head, APP (India) Paper Pvt. Ltd. says, “Across the globe, APP has created a platform for hygiene (tissue) products that ensure high value add to consumers. With the Born Pure campaign for Paseo in India, we aim to reach out to the hygiene conscious consumers who value quality and choose the best for their family. Our goal is to inculcate healthy tissue usage habits and make it a part of everyday lifestyle. Through this campaign, we also wish to educate consumers on the innovation that Paseo brings to the tissue market in India.”

So don’t settle for a tissue that was something else before! Switch to the tissue that is Born Pure. Priced at Rs 75 for 100 pulls, Paseo Born Pure facial tissue boxes are available in India across leading.