American Express Publishing and Ministry of Tourism - India, partnership continues

Kelly shared the results of The American Express Publishing Survey of Affluence & Wealth in America which is a study co-produced with Harrison Group, a leading marketing and strategic research consulting firm. Drawing from more than 11MM households with more than $100,000 in discretionary income to spend on goods and services, the survey monitors the behavior of these American elite on a monthly basis.

"India is truly a destination that reflects our reader's interests and the passions of our editors... India offers value, intimacy, service and discovery," said Kelly.

For the past seven years, American Express Publishing has partnered with the Ministry of Tourism to bring the beautiful and powerful "Incredible !ndia" campaign to life on the pages of the company's publications -- Travel + Leisure, Food & Wine, Departures and Executive Travel -- and on their websites, generating increased visits to India from the US.

Kelly continued: "At Departures, our Editor in Chief Richard David Story chose India as the annual destination issue in October 2008. Readers responded and so did the media industry. The special issue -- a comprehensive guide to undiscovered India -- was honored with a prestigious award given by the Association of Magazine Editors. In our most recent Travel + Leisure World's Best Awards readers' survey (2010), the Oberoi Vanyavilas was named the World's Best Hotel overall -- a very impressive and well deserved honor. In this survey, India was also well represented with seven hotels in the Top 50. Clearly, our readers are visiting India and coming away with memories of once-in-a-lifetime experiences at amazing properties that have superior service. And coming in September, our editors at Executive Travel magazine will engage the affluent world of business leaders with an issue dedicated to India."