Adgully Exclusive | Riding on the robust network: TELiBrahma's Suresh Narasimha

TELiBrahma was founded in the year 2004. according to Narasimha that was the time when he felt that there was a wide gap between the' traditional media' and the "digital media'. He states, "A need to fill this gap by integrating the traditional media with digital media through "mobile' advertising gave birth to TELiBramha."

Henceforth, there has been no looking back and today they have built a vigorous network away from the operator which supports Multimedia delivery and offer location based services. Today, TELiBramha is deployed with 5000+ terminals catering to 2 M+ users a month, 10+ patents and several international awards.

Seeing as how there are so many agencies like TELiBrahma Narasimha claims that they differentiate themselves on the basis of three factors '

- Provide In-house developed patented technologies which powers the "Integration' across the media spends.

- The "brands', our understanding of their needs and our strength to provide a solution, network and consumer base conform the three tier value chain which is a clear differentiator.

In addition, some of the major highlights of TELiBrahma would be their BluFi network which is developed on their in-house patent product (based on Bluetooth) technology which is completely independent of mobile network operators. Today, it is the world's largest network and they have over 10 + patents with several International Awards.

Another such highlight is the launch of intARact, an Augmented Reality (AR) solution which helps brands to enable rich media engagements on traditional media channels like print, outdoor and TV. In simple words, The intARact browser is an amplified reality application which enables the user to get a rich and rewarding experience from the brand when he scans a logo/ image/ QR code/ Barcode /packet using the browser.

Every entrepreneur has had their share of obstacles in setting up TELiBrahma Narasimha says that Two toughest challenges for them has been the "lack of appetite' for Start-ups in the tech community and increasing operating costs.

Moving on to the future, TELiBrahma has been partnering with some major media houses to deliver engagements to consumers and better ROI to advertisers.

This year they are focusing on three different dimensions. Firstly, "Internationalization', i.e.., acquisition of newer global markets, by understanding their needs and providing their tested solutions. Secondly, expanding their existent "generic consumer offering for better retention and reach. And thirdly, extending their offerings for other media formats.

Narasimha cautions that the prevailing young talent needs to be persistent and humble. It is also essential that they listen to the market and the people around them however, "don't blindly follow." He adds. | By Vanessa Azavedo [vanessa(at)adgully.com]