Adfest 2016: Taproot Dentsu, McCann, BDDO among Finalists from India

Finalists for Adfest 2016 have been announced and Indian agencies have managed to secure over 60 Finalists across 14 categories. Leading the tally for Indian agencies is Taproot Dentsu. The agency has secured 22 Finalists at this year’s awards. McCann Worldgroup India follows with 16 Finalists, which BBDO India has secured 10 Finalists.

The winners will be announced on March 18 and 19.

Among other agencies from India that have made it to among the Finalists are: Contract Advertising (Six Finalists), J. Walter Thompson (Four Finalists), Dentsu Webchutney (Two Finalists), and Creativeland Asia, Publicis and Earlyman Production, which have one Finalist each.

Following are the Finalists from India at Adfest 2016:

DESIGN LOTUS

Sub-category: Poster

Agency: MCCANN WORLDGROUP INDIA

Brand: GASTRINA

Campaign: FRENCH HORN

Campaign: FLUGELHORN

Sub-category: POINT OF SALE: SMALL SCALE

Agency: MCCANN WORLDGROUP INDIA

Brand: GASTRINA

Campaign: FRENCH HORN

Campaign: FLUGELHORN

DIRECT LOTUS

Sub-category: DIRECT AMBIENT: SMALL SCALE

Agency: J. WALTER THOMPSON INDIA

Brand: OPTICALS BAZAAR

Campaign: TEST AND DRIVE

EFFECTIVE LOTUS

Sub-category: EFFECTIVE LOTUS - SMALL BUDGET

Agency: CREATIVELAND ASIA

Brand: KALPATARU AMODA RESERVE

Campaign: AMODA RESERVE

FILM LOTUS

Sub-category: COMMUNICATION MEDIA & PUBLICATIONS

Agency: MCCANN WORLDGROUP INDIA

Brand: RADIO MIRCHI

Campaign: RUDAALI

FILM CRAFT LOTUS

Sub-category: PRODUCTION DESIGN

Agency: EARLY MAN FILM

Brand: AMBUJA CEMENT

Campaign: AMBUJA KHALI 75

Sub-category: CASTING

Agency: PUBLICIS COMMNUICATIONS

Brand: AMBUJA CEMENT

Campaign: A GIANT'S STORY

INTERACTIVE LOTUS

Sub-category: BEST SOCIAL MEDIA "FOR CONSUMER" CAMPAIGN

Agency: BBDO INDIA

Brand: WHISPER

Campaign: TOUCH THE PICKLE

MEDIA LOTUS

Sub-category: BEST USE OF AMBIENT: SMALL SCALE

Agency: BBDO INDIA

Brand: ARIEL MATIC

Campaign: SHARE THE LOAD

Sub-category: BEST USE OF SOCIAL MEDIA & EARNED MEDIA

Agency: BBDO INDIA

Brand: WHISPER

Campaign: TOUCH THE PICKLE

Sub-category: BEST USE OF SOCIAL MEDIA & EARNED MEDIA

Agency: BBDO INDIA

Brand: ARIEL MATIC

Campaign: SHARE THE LOAD

Sub-category: BEST USE OF BRANDED ENTERTAINMENT & CONTENT

Agency: BBDO INDIA

Brand: ARIEL MATIC

Campaign: SHARE THE LOAD

Sub-category: BEST INTEGRATED MEDIA CAMPAIGN

Agency: BBDO INDIA

Brand: ARIEL MATIC

Campaign: SHARE THE LOAD

Sub-category: BEST INTEGRATED MEDIA CAMPAIGN

Agency: BBDO INDIA

Brand: WHISPER

Campaign: TOUCH THE PICKLE

OUTDOOR LOTUS

Sub-category: EXTERNAL/STREET SIGNS & STREET FURNITURE

Agency: MCCANN WORLDGROUP INDIA

Brand: GASTRINA

campaign: FRENCH HORN

campaign: FLUGELHORN

campaign: SAXOPHONE

Sub-category: AMBIENT: SMALL SCALE

Agency: BBDO INDIA

Brand: ARIEL MATIC

Campaign: SHARE THE LOAD

Sub-category: TRANSIT MEDIUM

Agency: CONTRACT ADVERTISING

Brand: SECURITY SOLUTIONS

Campaign: CCTV PARKING LOT

Sub-category: POINT OF PURCHASE (POP) DISPLAY

Agency: BBDO INDIA

Brand: ARIEL MATIC

Campaign: SHARE THE LOAD

Sub-category: HEALTH & PERSONAL CARE

Agency: MCCANN WORLDGROUP INDIA

Brand: GASTRINA

campaign: FRENCH HORN

campaign: FLUGELHORN

Sub-category: HOUSEHOLD PRODUCTS & MAINTENANCE

Agency: TAPROOT DENTSU

Brand: DULUX PAINT

Campaign: ORANGE FINISH

Campaign: CHERRY FINISH

Campaign: OLIVE FINISH

Sub-category: CORPORATE IMAGE

Agency: TAPROOT DENTSU

Brand: INDIAN OUTDOOR ADVERTISING ASSOCIATION

Campaign: NEWSPAPER WORKS BEST IN OUTDOOR

Campaign: RADIO WORKS BEST IN OUTDOOR

Campaign: TELEVISION WORKS BEST IN OUTDOOR

Campaign: DIGITAL WORKS BEST IN OUTDOOR

PRESS LOTUS

Sub-category: HEALTH & PERSONAL CARE

Agency: MCCANN WORLDGROUP INDIA

Brand: GASTRINA

Campaign: FRENCH HORN

Campaign: FLUGELHORN

Campaign: SAXOPHONE

Sub-category: HOUSEHOLD PRODUCTS & MAINTENANCE

Agency: TAPROOT DENTSU

Brand: DULUX PAINT

Campaign: ORANGE FINISH

Campaign: CHERRY FINISH

Campaign: OLIVE FINISH

Sub-category: HOME APPLIANCES & FURNISHINGS

Agency: CONTRACT ADVERTISING

Brand: SECURITY SOLUTIONS

campaign: CCTV BANK

campaign:  CCTV PARKING LOT

Sub-category: CORPORATE IMAGE

Agency: TAPROOT DENTSU

Brand: INDIAN OUTDOOR ADVERTISING ASSOCIATION

Campaign: TELEVISION WORKS BEST IN OUTDOOR

Campaign: PRINT WORKS BEST IN OUTDOOR

Campaign: RADIO WORKS BEST IN OUTDOOR

Campaign: DIGITAL WORKS BEST IN OUTDOOR

PRINT CRAFT LOTUS

Sub-category: PHOTOGRAPHY

Agency: J. WALTER THOMPSON INDIA

Brand: SLEEP APNOEA INDIA

Campaign: NIGHT KILLS DAY - MECHANIC

Campaign: NIGHT KILLS DAY - FISHERWOMAN

Campaign: NIGHT KILLS DAY - MILKMAN

Sub-category: BEST USE OF PHOTOGRAPHY/DI

Agency: CONTRACT ADVERTISING

Brand: SECURITY SOLUTIONS

Campaign: CCTV BANK

Campaign: CCTV OFFICE

Campaign: CCTV PARKING LOT

Sub-category: BEST USE OF PHOTOGRAPHY/DI

Agency: TAPROOT DENTSU

Brand: INDIAN OUTDOOR ADVERTISING ASSOCIATION

Campaign: PRINT WORKS BEST IN OUTDOOR

Campaign: RADIO WORKS BEST IN OUTDOOR

Campaign: TELEVISION WORKS BEST IN OUTDOOR

Campaign: DIGITAL WORKS BEST IN OUTDOOR

Sub-category: BEST USE OF ILLUSTRATION

Agency: MCCANN WORLDGROUP INDIA

Brand: GASTRINA

campaign: FRENCH HORN

campaign: FLUGELHORN

Sub-category: BEST USE OF ILLUSTRATION

Agency: TAPROOT DENTSU

Brand: BIRLA SUNLIFE INSURANCE

Campaign: BREADWINNER 1

Campaign: BREADWINNER 2

Campaign: BREADWINNER 3

Sub-category: ART DIRECTION

Agency: MCCANN WORLDGROUP INDIA

Brand: GASTRINA

Campaign: FRENCH HORN

Campaign: FLUGELHORN

Sub-category: ART DIRECTION

Agency: TAPROOT DENTSU

Brand: THE TIMES OF INDIA

Campaign: VISUAL CLASSIFIED

PROMO LOTUS

Sub-category: AMBIENT PROMOTION: SMALL SCALE

Agency: BBDO INDIA

Brand: ARIEL MATIC

Campaign: SHARE THE LOAD

Sub-category: BEST USE OF MERCHANDISING/IN-STORE MARKETING INCL. PROMOTIONAL PACKAGING

Agency: DENTSU WEBCHUTNEY

Brand: TURQUOISE COTTAGE

Campaign: HAPPY HOURS REWIND

Sub-category: BEST USE OF SOCIAL MEDIA
Agency: BBDO INDIA

Brand: WHISPER

category: TOUCH THE PICKLE

Sub-category: BEST USE OF SOCIAL MEDIA

Agency: DENTSU WEBCHUTNEY

Brand: TURQUOISE COTTAGE

Campaign: HAPPY HOURS REWIND

There are no Indian Finalists in four of the categories: Radio Lotus, Branded Content & Entertainment Lotus, Mobile Lotus, and New Director Lotus.