94.3 MY FM hike advertising rates by 20%

MY FM has announced an increase in its advertising rates to the tune of 20%. The decision to hike rates was taken to address the current inventory crunch and comes as a reflection of changing market dynamics, with advertisers – both retail and national, realizing the effectiveness and efficiency of the medium.

Commenting on this, Harrish M Bhatia CEO, 94.3 MY FM – Radio Business of Dainik Bhaskar Group said “Our advertisers know the value proposition we offer based on our local market understanding backed by our leadership in retail market. The new price structure is designed keeping the interest of both clients & listeners in mind.”