93.5 RED FM launches 'CRIME CHI GHEUN TAK'

Most Indian cities are dealing with a growing crime rate and Mumbai is no exception to this. Every time a crime is committed, the victim or the witnesses either report the incident or decide to push it under the carpet. Fear, embarrassment and helplessness are common reasons behind unreported crimes. However, a few individuals have faced the problem with great courage and resilience.

 

India’s largest radio network*,93.5 Red FM , takes the mantle of sharing such stories of unparalleled bravery depicted by fellow Mumbaikers. From 27th September, the radio station will feature remarkable stories of ordinary individuals who have fought against crime - irrespective of their age, gender or profession. These real life heroes will share their experience with RJ Malishka on Morning No.1 from Monday to Friday.

 

India’s top RJ, RJ Malishka, has recently returned from Zurich, Switzerland where she represented India at the International Radio Festival.

 

Issues such as crimes against the elderly, eve-teasing, suicide etc. will be discussed on-air. The promos for the show mention aptly that crime does not spread because of criminals, but because of individuals who bear it.

 

Commenting on this campaign, Senior VP - Programming and Projects, Nisha Narayanan, ‘Crime’ is a new genre for radio, the relevance of which is even more in our metro cities, Mumbai being one of them. The campaign thought for our prime-time show comes from an inherent responsibility to highlight what we think should be brought to the notice of our listeners. These heroes are also a part of our listening universe, and the deeds instill a sense of pride in their fellow citizens. This is Red FM’s second initiative to fight crime. In early August, we launched ‘Crime Ki Keh Ke Lenge’ for our listeners in New Delhi. The show, hosted by RJs Peeyuush and Swati, had a successful inning. We hope to take this to the next level in Mumbai.”