92.7 BIG FM partners with 29 garba pandals across the country to celebrate Navratri

After the overwhelming success of the BIG Green Ganesha campaign, 92.7 BIG FM India's No. 1 radio network is all set to celebrate Navratri in a grand style. The radio station is all set to roll out a promising campaign "9 Devis of Navratri', which will run for three weeks and will offer advertisers a connect with the largest number of audiences during this festive season.

Interestingly one of the pandals 92.7 BIG FM has tied up with is the United Way of Baroda, which is the world's biggest garba in terms of participants and viewers. This pandal had even gained an entry into the Guinness Book of World records in 2010.

The focus this Navratri; "9 Devis of Navratri' revolves around the strength of women. The nine day festival celebrated in honor of Goddess Durga will run along two tracks. The first track called 9 Divas of Bollywood will feature leading ladies of Bollywood who will speak about their favorite Navratri song, their favorite movies, their fashion statement and what Navratri means to them. On a parallel track will be the show "9 Devis of Navratri' where 9 lucky girls will be selected via contests run on-air. These girls will get an opportunity to be treated like divas and will be pampered silly for 9 days. Being the largest network 92.7 BIG FM has tied up with some of the biggest and celebrated pandals, across Maharashtra, Gujarat, Madhya Pradesh and Uttar Pradesh.

Here are some of the leading pandals that 92.7 BIG FM is associated with¦ Growel Mall, Borivali Pandal and Korakendra Juhu are the pandals in Mumbai; Gujarati Mitra Mandal and Spice and Ice garba in Sholapur, Indoor Stadium and Royal Park in Surat, United Way of Baroda in Baroda. There are 5 pandal associations in Rajkot with Neel's City club, Swagat Dandiya, Jeel Entertainment, Surbi and Sargam. Lakshya Garba and Ras Ullas in Indore, Patrika Garba in Bhopal, Eutopia Group in Gwalior and 5 pandals in Kanpur.

Soumen Ghosh Choudhary, Business Head 92.7 BIG FM said, "Navratri is one of the most celebrated festivals in the country. The enthusiasm among the people during this time is infectious as they dance, shop and basically have a good time. 92.7 BIG FM will make it even BIGGER for its listeners, by giving out 927 passes in each city. Also, this time, we will also have the nine leading ladies of Bollywood in their Navratri avatar. We are very excited about it and are sure our listeners will love it too. We are particularly proud to be associated with the United Way of Baroda pandal which has earned top honors for having the highest number of participants for garba and entered the Guinness Book of World Records. At these pandals advertisers can expect high footfalls resulting in high visibility and wider brand recognition."