ZEEL to launch its Telugu movie channel 'Zee Cinemalu'

Zee Entertainment Enterprises Ltd (ZEEL) in a move to expand its reach in the Telugu market will be soon launching a Telugu movie channel, which is scheduled for launch on 4 September. According to our sources, the new Telugu movie channel is named as ‘Zee Cinemalu.’ The subsidiary of Essel group has already established its presence in Telugu market with the launch of GEC channel Zee Telugu and launching a movie channel will only strengthen their presence in this market. Currently, the channel is in the process of signing agreements with distribution platforms.

The channel is primarily aiming to target the youth of the region who are above 18 years and will be more skewed towards the male viewers. And in one such initiative, they have roped in actor Vidyullekha Raman as the face of the channel.

With the tagline ‘Superhit’, Zee Cinemalu is reported to have seven premieres a week, world TV premieres, movie of the month and simulcast of mega events. The channel is reported to be headed by Anuradha Gudur who also heads Zee Telegu. According to the reports, Zee Cinemalu has already partnered with five major brands including Close-up, Panasonic, Fogg Deodorant, Fortune Sunflower Oil and Amazon for the launch.

Apart from Zee Telugu, the M&E giant also has its presence in other south markets through GEC channels Zee Kannada and Zee Tamil. Telugu will be the first market in the South to witness the combo of GEC-film channel.