ZEEL elevates Sunil Buch to CEO, Zee Live and Talent
Zee Entertainment Enterprises Limited (ZEEL) has elevated Sunil Buch to Chief Executive Officer, Zee Live & Zee Talent. Prior to this promotion, he was Chief Business Officer at ZEEL. In his new role, Buch is responsible for driving the Live Events, Theatre and Talent businesses that are beyond the mainstay of broadcasting and play a key role in leveraging content assets across ZEEL’s ecosystem.
Apart from the above mentioned role, Buch also heads Corporate Brand and Communication and is responsible for a synergised communication approach at a network level, targeted towards key internal and external stakeholders.
Buch has over two decades of experience in Functional & General Management across various sectors, including FMCG, Advertising, Media & Entertainment and Telecom Retail. Prior to joining ZEEL, he was Business Head – Reliance Own Retail at Reliance Communications. He has also held leadership positions at Colgate-Palmolive, Johnson & Johnson, Leo Burnett and Marico and has created profitable brand-led businesses via thought leadership, entrepreneurial problem solving, creative strategy and execution. He is a Science Graduate & MBA from Mumbai University.