ZEE5 premieres ‘Why Cheat India’

ZEE5, India’s fastest growing OTT platform strengthens its movies catalogue with the global digital premiere of 2019 crime drama Why Cheat India. Starring Emraan Hashmi and Shreya Dhanwanthary in lead roles, the film premiered on 1st May exclusively on ZEE5.

Why Cheat India is a crime drama revolving around the education system and pressure faced by students to excel in examinations. Directed by Soumik Sen, the movie is edgy and has an intriguing plot line. Set in small towns, the film highlights the education system and various facets lamented due to the pressure of examination.

Manish Aggarwal, Business Head, ZEE5 India, said, “We are working towards building a robust movie library which includes all shades of entertainment for our viewers and adding Why Cheat India is a step in that direction. We received a fantastic response for URI - The Surgical Strike and Simmba which were screened earlier this year. We are continuously working towards bringing together content which is appreciated and loved by audiences.”

Director Soumik Sen commented, “We are looking forward to our film, Why Cheat India to premier on ZEE5 and reach a large segment of the audience. It is a compelling story which depicts the pressures levied by the Indian education system on students and how Emraan Hashmi’s character, Rakesh runs a scam around it. The film is layered and has an intriguing climax.”

With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation and worldwide. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.

Availability: The ZEE5 App can be downloaded from Google Play Store http://bit.ly/zee5 and iOS App Store http://bit.ly/zee5ios. Also available at www.zee5.com, as a Progressive Web App (PWA), and on Apple TV and Amazon Fire TV Stick. ZEE5 also supports Chromecast.

Pricing: Freemium pricing model with both free and paid premium content (including Originals) to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content using the limited period special subscription offer – 99/- for 2 months and 499/- for a year. Offer valid till 31st October.