ZEE5 and OYO join hands to delight the traveler

As we head in to the travel season, ZEE5, India’s fastest growing OTT platform, and OYO Hotels & Homes, India’s largest chain of hotels, homes and living spaces, join hands to offer travelers the opportunity to make the most of their time on the road. ZEE5 subscribers and OYO customers stand a chance to enjoy fantastic discounts.

OYO Hotels & Homes will offer their customers a flat 20% discount on a ZEE5 subscription. Similarly, ZEE5 subscribers will enjoy a flat 60% discount on booking rooms via OYO, with an additional 5% off for OYO wizard members. This phenomenal offer is valid till 15th January 2019.

Manish Aggarwal, Business Head, ZEE5 India, said, “The travel industry in India is growing exponentially and people are consuming content when on the go. Taking a cue from this, ZEE5 has partnered with OYO Rooms to provide seamless entertainment options to travellers. Our exhaustive library has content across six languages and multiple genres to suit the travel preference of travellers, regardless of their age and background. With aggressive tie-ups in the travel space, ZEE5 aims to create a multitude of opportunities that enhance customer experience and value and this partnership with OYO Rooms is another step in that direction.”

Speaking on the partnership, Burhanuddin Pithawala, Vice President, Conversions, OYO Hotels & Homes, commented, “At OYO, we thrive on a customer centric approach to innovation, and our partnership with ZEE5 brings alive our shared passion for delighting our customers. Through this partnership, we are excited to offer the ZEE5 entertainment experience to all our valued customers, and extend the OYO hospitality experience to all the subscribers of ZEE5.”

Recently, ZEE5 has also tied up with MakeMyTrip & RailYatri to give an impetus to its rapidly growing user base and make commuting more engaging.

With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.

Availability: The ZEE5 App can be downloaded from Google Play Store http://bit.ly/zee5 and iOS App Store http://bit.ly/zee5ios. Also available at www.zee5.com, as a Progressive Web App (PWA), and on Apple TV and Amazon Fire TV Stick. ZEE5 also supports Chromecast.

Pricing: Freemium pricing model with both free and paid premium content (including Originals) to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content with – 99/- for 1 month and 999/- for a year. Subscribers can avail a 50% cashback on the above-mentioned price by paying through Paytm.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing