Zee English Cluster clinches 4 Golds at the PromaxBDA India Awards
It’s raining Gold and Silver as Zee English Cluster won coveted honours with a total of 7 metals at the recently held PromaxBDA India Awards. With a series of innovative promo films, creative marketing initiatives and some state-of-the-art packaging of the channels – Zee Café, &flix and &PrivéHD have bagged 4 Gold and 3 Silver metals across multiple categories.
While Zee Café brought home 1 Gold and 1 Silver for their work on The Big Bang Theory’s Sheldon’s Dream Day film and Trump Card for the show Cartoon President, &PrivéHD, the premium entertainment destination for nuanced cinema, bagged 2 Golds for the promotional film for their month-long property Side By Side. If that’s not all, &flix, the destination for the biggest Hollywood hits, fetched 2 Golds and 1 Silver for their exciting work on the channel logo, on-air branding and OOH campaign during launch.
Here are the all the wins:
Brand |
Category |
Sub Category |
Property |
Metal |
Zee Café |
Best Collateral Material |
Best promotional items |
Trump Cards |
Gold |
&PrivéHD |
Best Movie Promo |
Best individual on-air promo for a file, series of films or made for TV movie |
Side by Side |
Gold |
&PrivéHD |
Best Editing |
Best individual on-air promo |
Side by Side |
Gold |
&flix |
Best On-Air branding design |
Best overall branding design |
&flix |
Gold |
Zee Café |
Best Entertainment / Comedy Promo |
Best on-air promo for an entertainment, comedy, talk show, variety programme, music |
The Big Bang Theory |
Silver |
&flix |
Best Outdoor |
Best combination of related promotional ad |
Flix Launch OOH |
Silver |
&flix |
Best Original Logo |
Best original logo design |
&flix |
Silver |
You can view the winning campaigns below.
Trump Cards Case Study: https://www.youtube.com/watch?v=I-dK3FNfOmc
Side By Side: https://www.facebook.com/AndPriveTV/videos/916733615161582/
&flix Launch OOH: https://twitter.com/andflix/status/1000336708565520384?lang=en
Bringing some of the choicest Hollywood blockbusters, prized dramas, international news and lifestyle content for the Indian viewers. Zee Network’s English Channels are truly the one-stop destination. With a powerful bouquet – Zee Prime English Pack - comprising &flix, Zee Café, LF and Wion, priced at an attractive Rs. 15/- per month, viewers are truly spoilt for choice when it comes to compelling content on television. That’s not all! For those who appreciate nuanced cinema, &PrivéHD brings riveting and award-winning films that stimulate the minds as they show them the other side of cinema. Zee Prime English HD Pack English comprising - &PrivéHD, Zee Café HD, &flix HD, LF HD is priced at Rs 25/-.
#LeapForth into a world of unlimited possibilities and follow us on @AndFlixHD, @andflix and @AndFlix
To feel the other side of nuanced cinema follow us on AndPrivéHD, @AndPrive and @andprive
To Know more, follow us on @ZeeCafe , Zee Café, zeecafeindia
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