YuppTV partners with 101India.com, extends youth-oriented content

At a time when millennials are calling the shots for many brands, YuppTV the largest OTT player of South-Asian content, has partnered with 101India.com one of India’s premier youth entertainment portals to bring you 101India.com’s catalogue of fresh and youth centric content now available at YuppTV Bazaar, the online marketplace for curated content by YuppTV.

Further commenting on the association, Uday Reddy, Founder & CEO of YuppTV said, “For YuppTV Bazaar, we are always looking out for content partners with a distinctive appeal. 101India is an online youth content platform with an incredible team of filmmakers and writers providing vivid storytelling content across various genres. I am convinced that our Bazaar users would enjoy the latest addition to our bouquet of entertainment content.”

Cyrus Oshidar, Founder and MD of 101India.com said, “It is exciting for us to partner with YuppTV and extend our unique storytelling content to the Bazaar users. Our stories are quirky and diverse from the smallest villages to the largest cities of India - from the retired postmaster who built a Taj Mahal for his wife, the Mexican Ambassador who travels in an auto-rickshaw, to stories about India’s lost communities like the Siddis. OTT is the future of content consumption and we look forward to building a long-term association with YuppTV and reaching a global Indian audience." 

YuppTV has left no stone unturned in sourcing the most entertaining content for Bazaar users, by getting into strategic alliances with several independent content producers. The recent development follows YuppTV’s association with several other content producers and news agencies, including ScoopWhoop media, BBC Hindi, Culture Machine, Arre and more.