#YouTubeRewind: Most viewed videos, ads, trailers of 2016

2016 was the year when sidekick became the superhero - Kabali ruled the charts to become top trending movie trailer. Kapil Sharma show featuring Salman Khan got company from YouTube stars of The Viral Fever playing truth or dare with dad and All India Bakchod’s honest portrayal of bars and restaurants as the top trending videos of the year. Entertainment aside, people were also most curious to know about the GPS chip in the new 2000 rupees note. 

This year, more than 200 YouTube stars from 18 countries accepted the Ultimate 2016 Rewind Challenge to pay homage to the biggest videos, memes, channels, songs, and pop culture moments of the year. 

Based on the time spent watching, sharing, commenting, liking and more – from Kapil Sharma, TVF, AIB and behind the scene video of Shah Rukh Khan becoming the FAN, this year’s top trending videos represent the amazing variety of creativity shared on YouTube every day. 

Collectively, the top 10 videos have 70 million views and the channels who make them have more than 45 million subscribers who tune in regularly to watch the funny, insightful, entertaining content they create/ upload. 

Top trending videos:

1.   The Kapil Sharma Show: Sultan

2.   The Voice India Kids: AyatShaikh

3.   Crime Patrol Dial 100: Andhkaar

4.   Complete truth of Rs 2000 notes with a chip embedded in it

5.   TVF: Truth or Dare with Dad

6.   TVF's Permanent Roommates: The Parents

7.   AIB : Honest Bars & Restaurants

8.   Life SahiHai:  The Maid

9.   How Shah Rukh Khan Became The FAN - Gaurav

10. AIB Diwas:  Zakir Khan

 From an ads perspective, as per the YouTube Leaderboard 2016, several brands chose to create long format ads for a primarily digital-first audience. In fact, seven out of top 10 most watched ads in 2016 were over 90 seconds long. And audiences, too, were willing to invest their time and attention on ads that are narrative-driven and take a storytelling approach. #Dettolsheronkepanje was the most viewed ads for 2016 with close to 13 million views, and #Ranveerchingreturns and Amazon’s#ApniDukaan taking the next spots. 

Most viewed ads:

Dettol SheronkePanje - #MaaMaane Dettol KaDhula
RanveerChing Returns
Amazon #ApniDukaan
Doublemint #StartSomethingFresh
Ola Micro Stories
Bajaj V - The Invincible
Makemytrip #BefikarBookKar - Taxi
#NothingDirty Anthem ft. Badshah
Amazon#MomBeAGirlAgain
Samsung Galaxy S7 and S7 Edge

In Music, 2016 seemed to be all about ‘Kala Chashma’ with 45 million views, and ‘Kargayi chull’ and ‘Baby ko base pasand hai’ taking the next slots. 

Top music videos:

1.   Kala Chashma:  BaarBaarDekho

2.   KarGayiChull: Kapoor & Sons

3.   Baby Ko Bass PasandHai:  Sultan

4.   Bulleya: AeDilHaiMushkil

5.   Cham Cham: Baaghi

6.   GF BF: T-Series

7.   HuahainAajPehliBaar: Sanam Re

8.   AeDilHaiMushkil

9.   Jabra:Fan

10. The Breakup Song: AeDilHaiMushkil

In movies, Rajinikanth as ‘Kabali’ went viral with Aamir Khan’s ‘Dangal’ and Salman Khan’s ‘Sultan’ following closely behind. The biopic of MS Dhoni featuring Sushant Singh Rajput was also a huge hit. 

Top movie trailers:

1.   Kabali Tamil Movie

2.   Dangal

3.   Sultan

4.   M.S.Dhoni - The Untold Story

5.   Shivaay

6.   Befikre

7.   AeDilHaiMushkil

8.   Fan

9.   Baaghi

10. Dishoom

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