YouTube Rendering Voice to Female Artists

In India, women on YouTube are bringing about a positive change. They are using their voices to break stereotypes, and are expanding horizons. Over the years, YouTube has been an abode to all these incredible women creators who are capturing the color, music, humour, and drama of India more creatively than ever before.

YouTube has always been an open creative stage where women creators express themselves, their thoughts and perspectives, and share their story. Today, ahead of International Women’s Day, YouTube held a special Women’s Panel discussion and Networking Event at YouTube Space in Mumbai. In a first of its kind initiative, YouTube India hosted the popular women content creators such as Miss Malini, Anupama Chopra, Aditi Mittal, Archana Doshi, who shared their success stories on the YouTube platform.

Speaking on the occasion, Jigisha Mistry Iyengar, Head of YouTube Space India, said, “We are happy to hold this power packed discussion in the presence of some of the most passionate female creators of  the YouTube community in India. With the brigade of YouTube content creators that have out shined in all aspects, we are confident their stories will encourage others women to utilize the potential of YouTube.”

Tracing their success journeys and the opportunities that the video sharing platform YouTube has presented them with, the panellists shared a first-hand experience of their escapades with YouTube. Through highlighting their contribution, YouTube aims at encouraging the fledging talent of the next generation of women content creators to find their voices, create their own roles, scripts and stories, and advocate for the issues they care about.

As a platform YouTube focuses on building the creator ecosystem and providing opportunities for them to succeed. Taking the vision of gender equality forward and emphasizing on equal rights for all, YouTube globally has announced various new women empowerment initiatives to continue upholding female voices on YouTube. The first is a new, year-long partnership with the United Nations that appoints top YouTube female creators as the very first Change Ambassadors for the United Nations’ Sustainable Development Action campaign. The second is a global production program across the YouTube Spaces that puts women both in front of and behind the camera.

Paying tribute to womanhood, the event also witnessed the unveiling of the new music video by Maati Baani that features heart-warming inspiring stories of real women, and a live performance by YouTube sensation Shirley Setia.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media