Xiaomi India partners with Ranveer Singh to endorse smartphones in India

Xiaomi India, India’s number one smartphone maker and smart TV brand today announced its partnership with Bollywood superstar Ranveer Singh to endorse Xiaomi’s line of smartphones. Ranveer also showcased the yet to be launched Redmi Note 7 in a free-spirited web film.

Ranveer joins the Xiaomi India family, and will be responsible for bringing the disruption factor across the entire Xiaomi smartphone series. Ranveer’s announcement sees him being introduced in a web film in which he is showcasing Redmi Note 7 while dancing his heart out to the track ‘I am sexy and I know it’. The web film in the end reveals Ranveer and Xiaomi’s association as Manu Jain, MD of Xiaomi India calls Ranveer and the two confirms the alliance.

Ranveer Singh is the one of the biggest superstar of this generation and has showcased his brilliance and versatility as an actor in Bollywood. He has recently delivered three back to back blockbusters with Padmaavat, Simmba and Gully Boy. Ranveer Singh has a national appeal that cuts across all age-groups which has given him an irresistible brand equity.

Anuj Sharma, Chief Marketing Officer, Xiaomi India on the association said, “Xiaomi is built with the love of Mi Fans, and we are really excited that our fan family is growing with Ranveer joining us. Ranveer has a huge appeal across all demographics and regions and is known for the passion and the extreme attention to detail which he brings to his role, and just like Xiaomi’s belief of bringing innovation to everyone, Ranveer believes in doing the best for his audience.”

Ranveer Singh said, “Xiaomi is the number one smartphone brand. The company has been making waves since its entry into the market. We share similar beliefs of providing the best to our consumers, and I am really looking forward to disrupting the market together with Xiaomi for their smartphone series starting with Redmi Note 7.”